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KARACHI: Mobilink, the country’s market leader in cellular
communication with over 32 million customers and a subsidiary
of the Orascom Telecom group, has launched the countrywide
2008 Edition of the Mobilink Hunt for Heroes campaign
targeting the Under-16 age group; it is part of the Pakistan
Cricket Board’s Youth Development Program.
Last year, after the remarkable success of the 2007 edition of
Mobilink Hunt for Heroes initiative, the campaign produced
several budding young cricketers into the limelight, many of
them going on to play for the junior string of Pakistan.
Reaching out to the farthest corners of the country, both in
service and talent-hunting activity, Mobilink is search for
cricketing talents in almost 60 districts across the nation.
The selected players will be trained at the National Cricket
Academy in Lahore and groomed for the upcoming 2011 World Cup.
The 2008 Edition of the campaign will feature 12 regional
teams, made up from amongst the selected probable players, who
will fight for top honors in the “Mobilink Hunt for Heroes
Tournament 2008”.
Zouhair A. Khaliq, President and CEO Mobilink Pakistan while
expressing his views said, “Mobilink has partnered with
Pakistan Cricket Board to conduct a relentless countrywide
search for the best available talent in Pakistan; and having
the infrastructure to reach and discover the most deserving
players in Pakistan, it was only natural to reiterate our
commitment to this cause.
Our selection process is stringent and based purely on merit
and performance; the players with outstanding talent are
expected to make the next level of the campaign.”
Professional coaches at the National Cricket Academy have
pointed out that there are at least three or four players with
exceptional talent, found through the Mobilink Hunt for Heroes
2007, who have potential for making it into the national team
in the coming years. For greater reach into the rural areas of
the country, ATV has been brought on-board as the media
partner. Regular news and updates will be featured on the
channel.
About Mobilink
Mobilink, a subsidiary of the Orascom Telecom Group is
Pakistan’s leading cellular service and market leader with an
unmatched customer base of over 32 million subscribers.
The company has successfully achieved a record subscriber
growth of 40 % in 2007 and with over 7000 cell sites, has
coverage in over 9,000 cities, towns, and villages, through
out Pakistan. International roaming is available in over 127
countries with more than 300 partner operators, and the
company’s investment to date, is over US $2.5 billion.
It directly employs over 5,000 people, and facilitated through
an integrated technology infrastructure, has the largest
distribution network of over 200,000 retail outlets across
Pakistan. The company is a carrier-class nationwide connecting
service with its 6,500 kilometers fiber optic backbone, and is
leading the Mobile Commerce revolution with its first
lifestyle application, “Genie” which enables customers to pay
utility, telephone bills and top-up prepaid credit through
their mobile phones.
Through The Mobilink Foundation, the company’s corporate
social responsibility program contributes significantly in the
areas of health and education. The company is also the
official cellular service of the Pakistan Cricket Board and
the leading BlackBerry communication services provider in
Pakistan.
For Company information please visit: www.mobilinkgsm.com
For information on our foundation please visit:
www.mobilinkfoundation.org
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