Mobilink Pakistan Supports International Travel & Tourism Mart 2007
'Pakistan Times' Wire Service

KARACHI: Mobilink, the Pakistan’s market leader in cellular communication with a growing base of over 25 million customers and part of the Orascom Telecom group, announced a joint-initiative with the Ministry of Tourism to promote ‘Destination Pakistan 2007’ project, through the International Travel & Tourism Mart Pakistan (ITTMP) 2007.

The event is schedule in Karachi at the Expo Centre on June 01-03. Federal Minister for Tourism Ms Nilofar Bakhtair will inaugurate the exhibition.

In accordance to this agreement, Mobilink is the lead sponsor of the upcoming International Travel & Tourism Mart Pakistan 2007 (ITTMP) being organized by the Ministry of Tourism.

Mobilink along with other organisations such as Pakistan Tourism Development Corporation (PTDC), World Tourism Organization (UNWTO), and Pakistan Hotels Association (PHA) will set up stalls at the venue. The event is managed by 4th Dimension (Pvt.) Ltd

The government of Pakistan has officially declared 2007 as “Visit Pakistan Year”. The project will consists of establishing a softer, active and tourist friendly image of Pakistan via a healthy mix of events and activities organized throughout the year.

This patriotic partnership is an elaborate mix of promotional activities on a variety of fronts all geared towards highlighting the Ministry’s Destination Pakistan 2007 project.

Bilal Munir Sheikh, Vice President Marketing, while commenting on the event said, “Mobilink is proud to be part of this important initiative. The company believes in endorsing the softer image of the country and facilitating the cause. We at Mobilink take time out to reach out to the people and are proud to be associated with ITTMP.

As market leaders, we assume the responsibility to promote and enhance the image of Pakistan in the international arena. We also realize that expansion and growth in the tourism sector will automatically have a direct impact on the development of other sectors in the country.”

Initiatives planned under this agreement include co-branded outdoor communication promoting Destination Pakistan 2007, production of co-branded Guide Maps for all major cities that will be circulated both domestically and internationally and joint-broadcast media to be aired globally via CNN and BBC international beams.

Mobilink

Mobilink is an Orascom Telecom Group company and is Pakistan’s leading cellular service provider with a subscriber growth of 104% in 2006. The company has achieved an unprecedented customer base of over 25 million. Mobilink provides the most extensive network coverage footprint across Pakistan through an integrated technology infrastructure in more than 5,000 cities, towns, villages, and countless remote destinations, including International Roaming in 127 countries through 300 partner operators.

The company directly employs over 4,000 people and has the largest distribution network with 200,000 outlets across Pakistan. Mobilink’s corporate social responsibility program contributes significantly in key areas of health, education, social uplift and cultural development causes in Pakistan and the company is the official cellular service of the Pakistan Cricket Board.

Mobilink is the only corporate in Pakistan to issue a 'high-yield' bond worth US$ 250 million in the International Market and has portrayed a positive image of the country as a secure destination for business activity.●