Mobilink launches Parental-control phone for Children in Pakistan
'Pakistan Times' Business & Commerce Desk

KARACHI: Mobilink, the country’s leading cellular phone service and Disney announced the launch of a parental-controlled mobile phone for children today.

This is the first time a cellular company in Pakistan has launched a mobile phone that will meet the communication and security needs of parents.

The features of the new Mobilink-Disney D100 allow complete parental control on all outgoing and incoming calls and text messages.

With the help of this new feature, parents can control who the child can correspond with, thus enabling parents to keep a check on the list of people the child is communicating with.

Furthermore, the phone is easy to use as it provides the child with a one-key option to reach parents.

It is also protected in that it does not feature Bluetooth or a camera and cannot access any type of multimedia content or website. The handset does feature embedded Disney ring tones, animated screensavers and wallpapers.

The D100 will come with both four and twelve button keypads that are interchangeable to adapt the handset to the capability of the child.

The handsets will be available featuring popular Disney characters, including Mickey Mouse, Donald Duck, Winnie the Pooh and Tinker Bell.

Mobilink services give parents complete control over their child’s phone expenditure thus making it a cost-effective resource.

The D100 has been developed for Disney by Dubai based Broad link Research, Disney’s licensee and partner. After conducting market research and realizing the growing needs of working parents to stay in touch with their children using mobile phones; Mobilink in collaboration with Disney is introducing this innovative solution to the Pakistani market.

Moreover, changing social trends and feedback received by Mobilink through this research led the market leader to co-launch a safe and secure solution for parents.

Commenting on the launch of the Mobilink-Disney mobile phone designed for parents, Sadia Khurram, Director Marketing Operations, Mobilink said, “As we grow and reach millions of people throughout the country, it was only a matter of time before we would develop a solution for parents and children.

We had to tread this ground cautiously, keeping potential concerns of parents in mind. We have collaborated with Disney to introduce a phone, which gives complete parental control.

We are confident that the new phone will not only provide the children of Pakistan with a phone to enjoy but also enable parents to monitor and manage the communication needs of their children.”

Kam Gossal, Senior Manager, Disney, said: “There is a need for a mobile phone, designed specifically with parents in mind so they can be assured of their child’s safety and security. Currently parents do not have any other option, but to give their children phones designed for adults.

Hence, we have acknowledged this need, and designed a practical solution for parents that will give them the peace of mind they are looking for. As well as being something children will want to use.”●